Boom Shocka Locka

Never let multi-national food companies tell you what to eat. It’s pretty scary that there are people championing the nutritional benefits of Froot Loops. An interesting look into the evils of the food industry.

A new food-labeling campaign called Smart Choices, backed by most of the nation’s largest food manufacturers, is “designed to help shoppers easily identify smarter food and beverage choices.”

The green checkmark label that is starting to show up on store shelves will appear on hundreds of packages, including — to the surprise of many nutritionists — sugar-laden cereals like Cocoa Krispies and Froot Loops.

“These are horrible choices,” said Walter C. Willett, chairman of the nutrition department of the Harvard School of Public Health.

“It was paid for by industry and when industry put down its foot and said this is what we’re doing, that was it, end of story,” he said…“You could start out with some sawdust, add calcium or Vitamin A and meet the criteria,” Mr. Jacobson said.